Grocery-Anchored Centers

Client:
Grocery-Anchored Shopping Centers

Agency:
Jamestown

Roles and Responsibilities:
Conducted comprehensive research and analysis to gain deep insights into the target audience, industry trends, and competitors' properties, forming the foundation for informed design decisions.

Implemented a strategic rebranding initiative that imbues each of the seven centers with a distinct aesthetic, while ensuring a cohesive core branding across all locations.

Collaborated closely with the creative director and muralist to successfully conceptualize and bring to life captivating murals throughout the rebranding process.

Took on the responsibility of designing leasing materials, event graphics, and customized signage for tenants, effectively enhancing the overall visual appeal and communication within the shopping centers.