Ponce City Market

Client:
Ponce City Market

Agency:
Jamestown

Roles and Responsibilities:
Conducted thorough research and analysis to understand the target audience, industry trends, and competitors' websites to inform the design decisions.

Collaborated with stakeholders to define project goals, requirements, and constraints, ensuring alignment throughout the design process.

Created wireframes and prototypes to visualize the website's structure, layout, and user flow, considering usability, accessibility, and overall user experience.

Developed the visual design concept, selecting appropriate color schemes, typography, and imagery to enhance the brand identity and create an engaging and cohesive user interface.

Conducted user testing and gathered feedback to iteratively refine the design, incorporating usability improvements and addressing any potential issues or concerns.

Ponce City Market